Of course, there is little point in a beautiful website if no one can find it.
We think about search engine optimization right from the start: from the website concept and information structure to texts, setup and website implementation. We are also happy to provide continued support - because successful SEO is an ongoing process.
Here is a brief outline of how search engine optimisation can work:
1. Keywords
Which keywords does your target group use in Google searches? Which combination of terms are most effective for optimising your content? Opt for our SEO package and we will work together to compile a competitor analysis and find the answers to these fundamental questions.
2. OnPage
The next step is to optimise the technical and content aspects of the website. Where should keywords be placed? How can we keep users on the site longer? There is lots to do and we are happy to assist you with this!
3. OffPage
We work with you to develop a meaningful content strategy tailored to your project to ensure that you get maximum attention and generate high-quality back links from other websites.
What SEO can’t do:
- We can’t guarantee position X on Google. Google determines website positions with the aid of multiple factors and secret algorithms which are frequently revised. Ranking parameters are also continually adjusted via machine learning and artificial intelligence. However, some of these criteria are known and Google actually makes recommendations. We use these to increase the visibility of your website.
- We also can’t guarantee that you will maintain the ranking you have achieved indefinitely. If you want to stay at the top, SEO needs to be a dynamic, ongoing process rather than a one-off exercise.